November 2, 2023
The Iowa Pork Producers Association’s viral “Purchase Moore Hamann Bacon” marketing initiative with Iowa State University football players is adding a new element: linebacker Alec Cook.
Through an NIL (name, image, likeness) deal, Cook joins fellow Cyclones Myles Purchase, Tyler Moore, Tommy Hamann, and Caleb Bacon, encouraging Iowans to purchase pork products and, of course, cook more ham and bacon.
“We are so overjoyed with the great success of the ‘Purchase Moore Hamann Bacon’ campaign and love that we’re able to encourage people to Cook Moore Hamann Bacon as well,” said Iowa Pork Producers Association President Trish Cook, a pig farmer from Buchanan County. “We had hoped it would go viral, and it did in a very big way. Supporting these players and the We Will Collective (the nonprofit that supports Iowa State’s student-athletes) has been a rewarding experience, and we’re helping the food pantries in their hometowns with donations of delicious and nutritious Iowa pork.”