Tractor Supply Co. announced the launch of its new Hometown Heroes program, recognizing military service members, veterans, and first responders, including law enforcement, firefighters, and emergency medical technicians.
Tractor Supply and Petsense by Tractor Supply have supported Hometown Heroes with donations, regular discounts, designated parking spots at stores, volunteer activities, and support for veteran employees. The initiative aims to unify the company’s ongoing support for the men and women who serve America. A key feature of this program is the Hometown Heroes benefit, which is part of the Neighbor’s Club loyalty program.
To recognize the Hometown Heroes program launch, Tractor Supply and the Tractor Supply Company Foundation are donating $1 million to organizations supporting Hometown Heroes. In addition, the company is introducing a Hometown Heroes spotlight series to highlight customers and Team Members who embody the spirit of being Hometown Heroes.
“As a veteran and the son of a police officer, I deeply appreciate Tractor Supply’s dedication to honoring the heroes who bravely serve our country and our communities — those who volunteer to protect us and ensure our safety,” said Colin Yankee, executive vice president, and chief supply chain officer at Tractor Supply and former U.S. Army captain. “With many military service members, veterans, and first responders as our customers and Team Members, our Hometown Heroes program allows us to express our gratitude to these heroes for their selfless commitment and dedication.”
Neighbor’s Club Hometown Heroes benefit
The new Hometown Heroes Neighbor’s Club benefit honors military service members, veterans, and first responders every day of the year at
- Tractor Supply and Petsense by Tractor Supply. Benefits include:
- Automatic top-tier Preferred Plus Neighbor status, which includes:
- 2% back on purchases every day
- Free shipping on orders over $29
- Free same-day delivery twice per quarter
- Free trailer rentals twice per quarter
- Additional special gifts and rewards
- 5% off coupon each quarter
- Discount on Hero Holidays (Fourth of July, First Responders Day, Veterans Day)
- Designated parking spots at stores for Hometown Heroes
Hometown Heroes is one of the few recognition programs that provides everyday savings to military service members, veterans, and first responders with no limit on total savings and no brand exclusions. To enjoy Hometown Heroes everyday benefits, participants simply join Neighbor’s Club and verify their status through ID.me.
Donation to military and first responder causes
On June 26, Tractor Supply and the Tractor Supply Company Foundation will share details about the retailer’s $1 million donation across ten organizations supporting military service members, veterans, and first responders. Building on the company’s longstanding support for this community, this gift reinforces and prioritizes Tractor Supply’s charitable donations to Hometown Heroes causes.
The company is also launching a Hometown Heroes spotlight series that showcases customers and Team Members who exemplify the spirit of Hometown Heroes. A donation will be made in honor of every hero featured.
