October 24, 2022
The Ram Truck brand is headed to Indianapolis, Indiana, for the 95th National FFA Convention & Expo. Coinciding with participation at the National FFA Convention & Expo, Ram has launched a new digital video, “Wings,” featuring country singer-songwriter Jackson Dean.
This year’s Ram Truck presence at the FFA convention will feature an exclusive live performance by the country recording artist at the Ram Truck brand exhibit.
“The Ram Truck brand has been an active supporter of the National FFA Organization for more than 60 years and it is a great pleasure to share our space and collaborate creatively with Jackson Dean as he shares the same values of dedication and perseverance,” said Marissa Hunter, senior vice president of marketing, Stellantis North America. “We admire and applaud these future agriculture leaders and will continue to encourage their aspirations in any way possible.”
In addition to the continued support and participation of FFA, the brand is kicking off the fifth annual Ram Ag Season with a new 30-second spot, “Hope“, a message to the ag community reminding viewers that farm life means always hoping for the best but planning for uncertainty.