Most of us involved in agriculture live in the middle of nowhere. To this day, I have never used DoorDash, Uber Eats, or any of those other kinds of delivery services. Heck, the nearest pizza place is 10 miles away and doesn’t even deliver to my house. But DoorDash and Tractor Supply are banking on there being lots of people close by who want farm and ranch supplies delivered directly to them. Consumers can now purchase Tractor Supply products directly on the DoorDash app.
The service is available from almost 2,000 of Tractor Supply’s 2,100+ stores. And for those who may balk at the delivery fees, all participating Tractor Supply stores will be available on DashPass, DoorDash’s membership program that offers members $0 delivery fees and reduced service fees on eligible orders that meet minimum subtotals from restaurants, grocery, and convenience stores nationwide. DashPass members can now get these benefits from Tractor Supply.
DoorDash data shows that the most ordered items from Tractor Supply on DoorDash are firewood, poultry feed, and animal bedding, and DoorDash consumers are most likely to order supplies from Tractor Supply earlier in the week. This data also indicates that consumers are using DoorDash to replenish supplies from a busy weekend and stock up on daily rural-life essentials.
The delivery company says that it specifically aims to serve farmers, ranchers, and others who enjoy living the rural lifestyle through this partnership. Tractor Supply, the largest rural lifestyle retailer in the United States, is certainly known to showcase a wide selection of products in categories such as home improvement, farm and ranch, lawn and garden, and more, and it’ll be interesting to see how well this service is adopted throughout so many parts of rural America.