Busch Light cans are trading some of their silver and blue colors for a stunning John Deere green, all thanks to a newly launched For the Farmers campaign. The partnership includes a run of limited-edition John Deere beer cans while also pledging support to Farm Rescue, a foundation that focuses on aiding farmers in crisis. Busch Light, whose parent company is Anheuser-Busch InBev, will be donating $1 to Farm Rescue for every pack sold, up to $200,000 in partnership with Deere.
The front of the cans includes the iconic mountainscape known to fans of Busch Light, while the other side features a production agriculture tracked tractor by John Deere. The words “For the Farmers” are featured prominently across the top.
To coincide with this partnership, the companies are putting on a Cornfield Cornhole event Saturday, May 21, in Big Bend, Wisconsin. The event will feature a John Deere tractor pull, cornhole boards to face off among friends, a cornhole competition, and a “For the Farmers” catapult that will sling-shot hay bales into an oversized cornhole board. Tickets are available online here.
The partnership seems like a good fit. John Deere has long been a supporter of Farm Rescue, including hosting a benefit concert for the organization last year on December 9. The event, titled The Farm Must Go On, helped to shine a spotlight on farmers and all that they do for our country and headlined Dustin Lynch, Mickey Guyton, Tyler Farr, Maddie & Tae, and Travis Denning.
It ultimately raised more than $280,000 for Farm Rescue, which has helped over 700 farm families in seven states since 2005.
For its part Busch Light also says it has been a supporter of Farm Rescue going back to 2019. But that was the same year that another Anheuser-Busch brand, Bud Light, drew heat from the agricultural community on social media after a Super Bowl ad said Bud Light was brewed without corn syrup — while also strongly implying that two competitors do. At the time, many corn farmers stated they were disappointed in Bud Light’s ad and would be switching to a different beer.
The issue gained even more traction when Anheuser-Busch was taken to court over the ad and was handed a federal injunction that prevented the company from stating its product has “no corn syrup.”
The new packaging and partnership with John Deere appears to be an attempt to further mend fences with the agricultural community.