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Home » John Deere, Kinze, and Ag Leader enter into integration deal

John Deere, Kinze, and Ag Leader enter into integration deal

March 19, 20242 Mins Read News
John Deere, Kinze, and Ag Leader enter into integration deal
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John Deere, Kinze, and Ag Leader enter into integration deal

John Deere, Kinze Manufacturing, and Ag Leader Technology today announced a collaboration agreement that will make it easier for farmers to integrate each company’s equipment and technology solutions into their farming operations.

As part of the agreement, farmers operating Kinze and Ag Leader planting and display products will now have the option to seamlessly integrate their agronomic data into the John Deere Operations Center, which is an online farm management system that enables access to farm information anytime and anywhere. The companies have also agreed to resolve all outstanding litigation through an arrangement where John Deere will license planting technology to Kinze and Ag Leader, ensuring their customers continue to have access to the True Speed and SureSpeed technologies.

Image by Ryan Tipps

“At John Deere, we’re proud of the equipment and technology solutions we develop for farmers, but we also know our customers have choices when they make equipment purchase decisions,” said Aaron Wetzel, Vice President of Production & Precision Agriculture Production Systems. “We put our customers first with this agreement, which will result in a more seamless integration of Kinze planting solutions with John Deere equipment and our technology stack. We remain committed to helping all of our customers, including those with mixed fleets, be more productive, profitable, and sustainable in their operations.”

Deere & Company is one of the most dominant tractor and ag machinery brands in North America, including having more than 40 percent of the planter market. Iowa-based Kinze offers premium planting and tilling implements, while Ag Leader is also based in Iowa and produces innovative precision agriculture tools.

Susanne Veatch, president of Kinze said, “We are excited to have True Speed back on the market. A key component of technologies like True Speed is the creation and collection of data. This agreement will benefit our joint farmer customers who utilize John Deere Operations Center by ensuring they can seamlessly integrate their data generated by any Blue Vantage controlled equipment.”

In addition, Deere and Kinze announced plans to explore further technology collaborations, with details to be shared when they are available.

»Related: John Deere wins $16 million planter lawsuit

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