Fendt and Luke Bryan have partnered on their newest venture — Boldy Grown Peanuts. When the limited edition peanuts sell out, Bryan says that they’ll be donating $50,000 to the National FFA Organization.
The three flavors of Boldly Grown Peanuts serve as an encore to last year’s limited edition Boldy Grown Popcorn, which ended with a grand finale of $25,000 donated to FFA.
Fendt and Bryan chose peanuts to honor Luke Bryan’s Georgia roots this year. The brand’s website anounced that the snack will come in three flavors: Homegrown Honey Roasted, Sizzlin’ Sriracha Ranch, and Down South Dill.
“Collaborating with Fendt to make peanuts for my fans means so much because I owe a lot of my work ethic and success to the lessons I learned helping out my dad at his peanut mill,” Luke said in a news release. “Operating my Fendt 724 Vario really takes me back to those early years, though our tractors were nowhere near as powerful or capable as my Fendt!”
Bryan announced his peanuts in a chuckle-worthy video in August on his Instagram.
The treats went on sale yesterday and can be ordered on the Boldy Grown Goods website.
Luke Bryan will also kick off his Farm Tour and the 2023 #HerestotheFarmer campaign this month. The Farm Tour concert series begins in Shelbyville, Kentucky, on September 14.