An analysis of Google Trends search data reveals that internet searches for several “cowgirl aesthetic”-related fashion items have exploded worldwide amid Beyoncé’s Cowboy Carter album release today.
The study by fashion experts Dalston Mill Fabrics reveals which items fans are seeking out most to adopt Beyoncé’s new look, according to global Google searches.
The analysis revealed that searches for “flared jeans” hit an all-time high worldwide, skyrocketing a massive 372 percent, following Beyoncé’s Instagram post promoting the new release.
Searches for “denim vest’ also soared 105 percent globally compared to the last five years after the picture of the singer sporting a chic double denim look hit social media.
Not only has Beyoncé begun a new wave of cowboy-inspired fashion just in time for summer, but her latest looks may also catapult an iconic noughties style back into mainstream fashion.
The study found that searches for “double denim” have hit an all-time high, peaking at 126 percent worldwide this month, in the lead-up to the TEXAS HOLD ’EM singer’s new release.
Searches for “women’s cowboy boots” have also risen 176 percent worldwide over the last seven days as anticipation for the album grows and fans seek to emulate Beyoncé’s new style.
A spokesperson for Dalston Mill Fabrics commented on the findings: “Beyoncé’s new album Cowboy Carter is one of the most hotly anticipated releases of the year and will not only have a significant impact on music, but it is also evident Beyoncé’s influence spans spheres into fashion, style and beyond.
“Google searches for “Beyoncé’s fashion” have spiked a huge 333 percent compared to the past five years, with this new Western-inspired style era piquing the interest of people around the world even more than her iconic Renaissance tour.
“With the increasing interest in these cowboy-style items and the album released in time to be the soundtrack for summer, country chic is sure to be one of the most lusted-after styles this year, thanks to Queen B,” writes Dalston Mill Fabrics.
But not everyone is a fan. Social media has been full of memes and posts that disparage new songs and albums. This one stands out:
@lindydilka #notcountrymusic #beyonce #dontquityourdayjob #funny #truth #fyp #turnitoff #fake ♬ original sound – Lindy Dilka
»Related: Beyoncé has a Western-inspired clothing line that’s stirring mixed feelings