Families celebrating the Fourth of July holiday will continue to find stubbornly high prices at the grocery store. An Independence Day cookout will cost $71.22 for 10 guests this year, based on the 2024 American Farm Bureau Federation annual marketbasket survey.
The grocery bill is up 5 percent from 2023, and almost 30 percent from just five years ago. A $7.12 per-person cost represents a record high since AFBF began the survey in 2013. The cookout favorites include cheeseburgers, chicken breasts, pork chops, homemade potato salad, strawberries and ice cream, among other products.
“Higher prices at the grocery store reflect a number of challenges facing America’s families. Lower availability of some cookout staples and inflation are hitting people in their wallets,” said AFBF Chief Economist Roger Cryan. “Farmers are also feeling the effects of high prices. They’re price takers, not price makers. Their share of the retail food dollar is just 15 percent, but they still pay elevated fuel, fertilizer, and other supply prices.”
The market basket survey shows a double-digit increase in the cost of beef and lemonade year over year, while the cost of chicken breasts and potato salad drops.
The retail price for 2 pounds of ground beef increased 11 percent to $12.77. Lemonade will cost $4.19, up 12 percent from 2023. Several factors influence these increases, which reflect the sort of challenges farmers face on a regular basis. Drought conditions in recent years forced ranchers to sell many of their cattle early last year, reducing the amount of beef available for the summer grilling season. Higher lemon prices can be attributed to citrus greening, which has spread to California after devastating Florida’s citrus industry.
The survey found two exceptions to the price increases. Chicken is down 4 percent from last year, at $7.83 for 2 pounds, and potato salad is also 4 percent less expensive than last year, at $3.32. Chicken supplies have stabilized, and potato crops have recovered from the previous year’s poor weather.
Although historically high at $7.12 per person, when put in a global context, Americans dedicate a smaller percentage of their spending to food than any other country.
AFBF President Zippy Duvall said, “As we celebrate this nation’s independence, we also celebrate America’s food independence. And while all families in America are paying more for food than before, we still have one of the most affordable food supplies in the world. In the United States, we are blessed with the tools to grow the food, fiber, and renewable fuel to meet the needs of every family across the country.
“The success of America’s farmers is due in part to partnerships in research, conservation, and farm safety net programs that are made possible through a strong farm bill. It’s crucial that as we celebrate the holiday we also urge members of Congress to return to Washington and pass a new, modernized five-year farm bill. We cannot afford more delays and short-term extensions. Farmers, and every family in America, are relying on them to get the job done to ensure America continues to lead the world in agriculture.”
The federal government’s broader Consumer Price Index report for food at home shows an overall increase of 1 percent compared to a year ago. Farm Bureau’s informal market basket survey examines only those foods commonly associated with summer cookouts.
The July 4th cookout survey is part of the Farm Bureau market basket series, which also includes the popular annual Thanksgiving Dinner Cost Survey of common food staples Americans use to prepare a holiday meal at home.
Volunteer shoppers across the country, including Farm Bureau members and others, collected data from stores in every state and Puerto Rico.
Individual Prices, AFBF 2024 Summer Cookout
- 2 pounds of ground beef, $12.77 (+11%)
- 2 pounds of chicken breasts, $7.83 (-4%)
- 3 pounds of pork chops, $15.49 (+8%)
- 1 pound of cheese, $3.57 (+1%)
- 1 package of hamburger buns, $2.41 (+7%)
- 2 ½ pounds of homemade potato salad, $3.32 (-4%)
- 32 ounces of pork and beans, $2.49 (+2%)
- 16 ounces of potato chips, $4.90 (+8%)
- 13-ounce package of chocolate chip cookies, $3.99 (+2%)
- ½ gallon of ice cream, $5.65 (+7%)
- 2 pints of strawberries, $4.61 (+1%)
- 2 ½ quarts of lemonade, $4.19 (+12%)
Read the full analysis of the 2024 4th of July cookout survey in a Market Intel report here.
